Our #1 goal is principal protection while building steady growth in the portfolio all the while providing a smoother less bumpy and stressful ride to the top. Our long term investment approach is not to beat market returns in the short term but to limit losses along the way. We believe that over time this approach seeks to provide a stronger portfolio both in returns in the long run as well as less stress and concerns for our clients during the process. Our team starts with a top-down investment approach analyzing the current economic, political and sentiment drivers that affect the market. We then determine which sectors look favorable in the current environment and then begin with a fundamental analysis of each investment. Finally we analyze technical indicators and look for trends that may give us ideas of upcoming movements in the individual investments and we do all of this while keeping tax implications in mind as to not create unwanted tax burdens for our clients. With the majority of returns being contributed to asset allocation regardless of whether they are stocks, bonds, cash or other assets it is not enough just to diversify a portfolio of investments because we believe it has been shown that during a market downturn everything reverts back to the mean. For this reason from time to time the portfolio is also hedged using multiple strategies to give added protection to downside movement in the portfolio.